Fairs and events are an opportunity to meet new customers in person.
It is true, the web has created worlds we could only imagine. However, it doesn’t allow us to do something essential for sales: physically meet potential customers, have direct contact and be able to touch the quality of our products.
Every skilled seller knows that a good website will never be able to make up for this need: that of speaking to the customer and responding immediately and exhaustively to all his questions.